Customer Marketing Manager

Permanent employee, Full-time · US Office

About &Open

Better gifting at scale: We’re redefining corporate gifting, for less waste, and more impact.

We’re a post-Series A Irish start-up in high growth mode.

Clients include Airbnb, Intercom, Etsy and more.

Join our passionate and curious team in making care and kindness everyday business practices.

About the team
  • Join a rapidly scaling company with proven enterprise traction and premium positioning
  • Work with sophisticated brand and marketing leaders from top-tier companies
  • Be part of redefining corporate gifting from transactional to strategic brand touchpoints
  • Opportunity to build customer marketing function from the ground up as we scale
  • Competitive compensation, equity, and comprehensive benefits
About the role
We're seeking a Customer Marketing Manager to amplify our customers' success stories and drive growth through strategic customer advocacy programs. This role is critical as we scale our premium positioning and showcase how &Open delivers exceptional results for sophisticated brand and marketing leaders.
What you'll do?

Customer Advocacy & Storytelling

  • Develop and execute comprehensive customer reference programs including case studies, video testimonials, and success stories

  • Partner with our enterprise clients to showcase measurable impact and ROI from their &Open campaigns

  • Create compelling customer narratives that demonstrate our core value propositions

Content & Campaign Development

  • Build a relationship with customers who are open to creating customer-centric content across multiple formats (written case studies, video testimonials, webinars, podcasts)

  • Collaborate with our brand, account management and demand gen functions to integrate customer stories into broader marketing campaigns

  • Develop customer speaking opportunities at industry events and conferences

Customer Events & Community Building

  • Plan and execute customer appreciation events, user conferences, and exclusive brand leader gatherings

  • Build a thriving community of &Open advocates who can share best practices and network

  • Create community and personalized experiences that reinforce our premium brand positioning

Retention & Expansion Marketing

  • Partner with Customer Success on retention campaigns and expansion opportunities

  • Develop nurture programs that showcase new features and use cases to existing customers

  • Create customer lifecycle marketing that drives deeper platform adoption amongst customers

Partnership Marketing

  • Collaborate with Sales and Customer Success teams to identify expansion and upsell opportunities

  • Work with Product to ensure customer feedback influences product roadmap and positioning

  • Partner with Brand team to ensure all customer marketing aligns with our premium, sophisticated brand voice

What you'll need

Experience

  • 3-5 years in customer marketing, advocacy, or community roles, preferably at B2B SaaS companies

  • Proven track record of developing customer reference programs that drive pipeline and revenue

  • Experience working with enterprise customers and complex sales cycles

  • Background in brand-forward or premium positioning preferred

Skills

  • Exceptional storytelling and content creation abilities across multiple formats

  • Strong project management skills with ability to manage multiple customer relationships simultaneously

  • Data-driven mindset with experience measuring and optimizing customer marketing programs

  • Event planning and community building experience

Mindset

  • Deep appreciation for brand quality and attention to detail (you understand why "the cut of the t-shirt matters")

  • Relationship-building superstar who can work with C-level executives and brand leaders

  • Strategic thinker who sees customer marketing as integral to overall brand strategy, not just lead generation

  • Collaborative team player who thrives in a fast-growing, premium-positioned company

Benefits
  • Competitive Salary
  • Hybrid Working Model
  • Company Pension
  • Healthcare cover
  • 25 days Annual Leave + 2 Company Days 
  • Maternity and Paternity Paid Leave
  • Exciting experience in a fast-paced start-up environment
  • Employee Stock Options Plan
Location
North America - US / Remote
We are looking forward to hearing from you!
Thank you for your interest in &Open Gifts Ltd. Please fill out the following short form. Should you have difficulties with uploading your data, please send an email to hr@andopen.co.
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